Bruce Willis and flying
cars, want to take a guess? Yes that was “Fifth Element”, a world where
extreme imagination was just an everyday thing. Imagination is what has
brought human and technology together. The marriage of technology with
the basic needs of human beings has been happy so far. Sometimes it can
be devastating, though. Innovations today are simpler and more useful
than they were a decade ago. Communication and information have been
two very important pillars of this age. From search engines to cloning,
life has become so interspersed with technology that everything we do
is either a result or a cause of technology. Take for example,
advertising. It has grown from simple print form to large displays to
high tech commercials. Today we see large billboards at crowded
locations. They come in many sizes and forms. Some are plain painted
boards; some add value by fitting some lights and some are displayed on
big TV screens. These billboards are very expensive as compared to a
simple print ad. They are billed monthly or quarterly. Often the
companies that can afford these ads are large corporations. What about
the small companies who want to advertise and get as much attention as
big companies? Will they ever be able to compete with these large
corporations when it comes to spending? I guess the answer is NO! Then
what is the solution? What if these ads were run for a smaller duration
with less hassle? What if technology could make things much simpler
than now? Imagine yourself as an owner of a small business. You would
want to run your ad at 5pm in the evening for an hour when people are
leaving for home or you want your ad to be displayed for 2 days
continuously before your shop’s opening ceremony. Would that be
possible with the ongoing billboard rates and current technology? Again
the answer is a straight NO. Well, then what should be done? There’s
always a solution to everything! What if the ads were broken down in
hour slots or day slots or week slots, as the need be? What if
technologically the billboards were connected directly to a website
where the client needs to fill in the details of an ad- image, text, a
video, etc and the ad gets displayed in seconds? The client is charged
as per his needs-hourly, daily, weekly or even monthly. Here the
company can charge a slightly higher fee for smaller slots and the
client would not say no to that as far as his need is fulfilled. This
is just one way to resolve this issue. There can be several other
techniques to tackle issues like these because technology is advancing
at an accelerating speed and competition at an alarming rate. Imagine
what would happen to flying cars when meteorites from sky would fall in
numbers? | 