If you have an e-commerce business that finds its sales dwindling by the day, it’s time to re-look your priorities. From current marketing campaigns, to sales during holiday season – sharpen your sales figures with these hottest trends doing the rounds.

Boost sales during festive season
Festive seasons can make or break your business. Here are some tips to rev up sales exponentially during holiday season.

• Visibility and access: Categorize your items better, provide freebies to customers or better still, give your site a makeover with a new ‘holiday’ theme.
• Surveys: Ask customers for their feedback. Get their opinion on what they look for in a store when purchasing during holidays. That’ll give you an idea as to what your site needs.
• Price and time: Current trends indicate that customers are far more likely to shop at online stores which hasten the buying process and offer them good value for money.
• Value adds: A little bit extra never hurt anyone. If you are selling gifts online, why not add a complimentary card with each item? Cards are always necessary and when customers see you are providing these as part of the package, they will buy more.

Google’s Adsense program
If you’re not in it yet, you are missing out on loads of traffic, sales and business opportunities. However while applying for the program you need to have certain aspects in place:

• Administrative access: Once you get accepted into the Adsense program you will need to paste an HTML code into your web page. For this you need to ensure you have admin access.
• URLs: Make sure not to have typos in the URL of your website or blog. Make sure it’s a functional link.
• Languages: You need to ensure your site has one of the Google supported languages. Else you risk getting rejected from the program.
• Content: The content on your site should not be the run-of-the-mill, regular content you find on loads of other sites. Instead it should be different, unique and your site should have lots of content to increase your chances at acceptance.

Your shopping cart
You already know that your shopping cart will determine the quality and quantity of sales on your e-commerce site. But did you know how you can pick the perfect shopping cart solution? Here’s how:

• Integrated email: Your shopping cart solution needs to allow you the advantage of sifting customers based on category and emailing them instantly.
• Related products: Superior shopping cart solutions allow customers to go back to shop for related products, even after they have added an item to cart. This can really enhance sales volumes on your e-commerce site.
• Confirmation: After a sale has been made on your site, the shopping cart solution needs to automatically send an email to the customer, confirming the order.
• Cross selling: Your shopping cart solution should also allow you to direct your customers to associated products and services.