Most ecommerce sites strive to get inbound links into their sites. The primary reason is because all prominent search engines rank a website based on the number of inbound links it has. When perceived from a search engine’s perspective, the more inbound links an ecommerce site has the more its ranking is on search engine results. This is why so many ecommerce sites purchase links in the hope of achieving a higher SERP online.

Associated and themed

The trick to finding success with inbound link purchases is to seek out sites, which have similar themes or content. Ideally, you want to purchase links from those sites, which operate in the same domain as you. Hence, if you are running an ecommerce store, which sells toys, it would make sense to purchase inbound links from sites dealing with baby products. Since the target audience is the same, it helps you get relevant links to your site.

Matching buyers and sellers

There are several services these days, which match link purchasers to sellers. The most potential sellers would be blog owners. These blogs would ideally talk about a similar theme and concept as associated with your ecommerce site theme. Such services match potential sellers and buyers so that the buyer can easily buy links.

Unassociated blogs

There are also many services, which do not only focus on theme blogs. Such blog owners write on a wide range of subjects. Any specific text or phrase, which pertains to the buyer ecommerce site is transformed into hyperlinked text with a linkback to the ecommerce site. The service provider does this for a fee. By providing such a type of service, the gamut of blogs where you can purchase inbound links from widens tremendously. The advertising ecommerce site receives a detailed list of all associated phrases and text, based on their relative date and page rank. Once a link is chosen by the ecommerce site the fee could range anywhere from 10 or 12 dollars in a month.

Paid links – in the black book of Google

Many of the popular search engines such as Google etc. have a stigma of sorts when it comes to paid links. They believe paid links indicate a forced manner to generate higher page ranks. Unlike an organic link building method where users genuinely believe the site content is good, in a paid listing it is a mere business transaction. This negates the quality of the ecommerce site, which translates into a loss of SERPs online. When such services match potential link buyers with sellers, Google can easily locate these paid links although the provider claims otherwise. This can backfire very badly against an ecommerce site. While the provider continues to get their fees and has nothing to lose, the ecommerce site can be permanently banned from Google and other search engines online. In addition, the revenues spent on purchasing inbound links are also lost.

Old content – new links

Search engines such as Google etc. can easily identify such paid links by observing if any old content has been updated with new links. If this is the case, it automatically entails purchase of links. If a blog, which usually has static text suddenly begins to have links on its text it could again instantly signal the link purchase in the blog.

Too risky to invest in

Purchasing links is a high-risk activity and is best not attempted at. Not only does a lot get spent in terms of revenues but the ecommerce site can easily be banned from search engines. In addition, this can also backfire on the credibility and trust of the site.

Ethical, organic methods