RSS also known as Real Simple Syndication has emerged as a powerful and cost effective method to get your ecommerce business noticed online. Subscribing to RSS feeds can be a powerful way to attract targeted content to your ecommerce store while also providing a chance to share your content with other sites.

Feeding your blog

The best way for an ecommerce site to instantly get recognition online without spending anything is by creating a blog, which updates and creates RSS feeds on its own. Every time you post a new entry into your blog, the feed will notify search engines like Yahoo and Google about your entry.

Immediate crawling

Search engine robots are always on the lookout for fresh RSS feeds. The more regular you are with updating your blog entries, the more updated will your RSS feeds be. Since your blog will typically focus on a central theme or essence, search engine spiders will be looking to see how updated your blog is. The more updated and popular are your RSS feeds, the more they are likely to be syndicated by other ecommerce sites and blogs. The syndication can vary from one headline to a summary or gist of the entire post to even the entire post itself. If your post is compelling and irresistible it is likely other blogs and ecommerce sites will pick this feed up and link back to your site, thereby getting you tonnes of free traffic!

Referrals

You can easily get huge traffic volumes by posting compelling content on your blog entries. The more compelling the post is, the more it will be tracked back through links. This will get you far more traffic as compared to conventional methods. The great thing about RSS feeds is that you can get huge traffic in a fraction of the timeframe as required by conventional online marketing methods.

Consistency in updating

The most crucial element in determining the success of your RSS feeds is to be consistent with blog entries. You need to periodically post press releases and articles on your blog. You can also use the article submission services of popular sites to create an opportunity for other bloggers to post this content on their site and link back to your blog. This creates an opportunity for other blogs to link back to your site and thus get you huge traffic volumes in the process.

RSS search engines

There are hundreds of RSS search engines such as Technorati, Feedster, Blog Search from Google etc., which always lookout for the latest RSS feeds on popular blogs. If your RSS feeds have keywords, which another blogger or bloggers are tracking using their RSS feeds, you can easily find your feeds getting syndicated by these sites. The titles of each entry in the RSS feeds should contain plenty of keywords. Only then will they serve as anchor texts and be conducive to being spotted by RSS search engines. Make sure to include the blog name into the title for added impact.

Optimization with keywords

Keyword rich content is crucial even when it comes to RSS feeds on your blog. Make sure to check the most popular keywords pertaining to your niche online and try using them for your blog. Your blog description should also be compelling enough to attract traffic.

Enclosures within feeds

Another very popular tactic to up the visibility is to have enclosed video and audio files created by you within the RSS feed entry. This way, other bloggers and site owners can syndicate the video or audio from the post without having to subscribe to the entire feed. This way, the subscriber can simply download the relevant MP3 or video into their PC and thus gets you entrance into numerous search engines and directories.

Multiple feeds

Instead of having just one feed, try to incorporate a feed for every product category. Depending on how many categories are there on your blog, you could have an equal number of RSS feeds too. This way, you increase your chances at being spotted more by the RSS search engines online.

Powerful mode of making announcements