Just a single year and ecommerce videos have shot up by a whopping 40%! If this statistics doesn’t wake you up you are missing out on a big trend happening these days in the world of ecommerce. One of the most popular ways to boost ecommerce sales online is by the usage of videos.

Influencing decision making

The reason why ecommerce videos work so well to increase sales is because of their decision influencing ability. When customers are not able to make up their mind about buying a product, an educational or informative video can help them decide. In addition, having product videos detailing the specific feature benefits can practically demonstrate the advantages.

The age of Web 2.0

This is the age of Web 2.0, where the customer decides what to buy and whether your ecommerce site is good enough. In an age where everything is accessible and thrown open to the consumer, it is time you used interactive videos to enhance product appeal to your customers. Interactive videos help to involve a customer, make them feel like their purchase is important to your business and above all, in converting them from mere spectators to actual buyers!

The best products

The best way to go about incorporating ecommerce videos into your site is by starting with the hottest selling items. Use your reports and statistics to find out which products sell the most and are in demand. Then make informational product videos highlighting the features of each product.

Being real and trustworthy

Customers dig honesty, especially in an ecommerce site. Therefore, your emphasis should be more on the honesty of the ecommerce videos as opposed to ensuring high class, very professional looking ones. Although it is better if the video quality is good, it is not a mandatory requirement to increase sales.

A goal that’s achievable

If you are administering and managing the ecommerce site all by yourself, then you cannot possibly create too many ecommerce videos all by yourself. Try sticking to a goal, which you can achieve. Just creating 2 or 3 product videos in a single week can set you at an advantage in the long run. Remember, you do not need to make it look too perfect.

Highlight benefits

Now that you know that creating ecommerce videos is good for your sales, you want to know how to go about it. The best way to do this is by positioning yourself as a customer and thinking from that perspective. For example, one of the first things you would want justified in your product videos is whether the price justifies the benefits. Then you want to practically demonstrate how each specific feature of the product can help your customer. The best advantage of using such interactive videos is that you can talk to the customer in a friendly and informal tone, making them feel more involved.

The trade-off with online shopping

Unlike an offline shopping experience, where a user browses through the items and sees each one personally, in an ecommerce setup there is no such scope for hands-on browsing. This is where the power of ecommerce product videos plays a critical role. By guiding the customer through various aspects of a product through an interactive manner in video, you can simulate the same setup as in a conventional offline experience.

Interactive videos – to breathe life

Your products maybe the most functional, aesthetic and affordable but how do you make your customers believe in their advantages? Through interactive product videos you can literally breathe life into the products. Merely having pictures of products is not enough to boost ecommerce sales. You need ecommerce videos to make the product more compelling and worth buying to potential customers.

More dimension

Instead of seeing another picture of a product, consumers can now get to see product videos on your site. This is an exciting prospect and can actually transform incoming traffic into sales! In the earlier days, most ecommerce sites could get by with static images of products. Today, when customers are spoilt for choice, you need that extra advantage to stand out from the scores of other ecommerce sites out there. Interactive videos help remove the static element from your ecommerce site and lend a new dimension to existing products. In addition, your ecommerce store will be more likely to enjoy enhanced credibility and appeal once you incorporate ecommerce videos on your site. In the age of social networking and shopping, customers like to ‘try out’ things before they buy them. Your product videos will help achieve this and provide scope for these users to refer your site to other consumers. This can be a ripple effect to increase sales!