|
If you run an eBay store, then staying connected to your customers is a critical part of your business. But the problem is that sales keeps on happening on the sites 24X7 and one can’t be hooked to the internet all the time. Well help is at hand. Here are some tips that can keep you in touch with your customers at all the times.
Auto responders and Sequential responders Auto responders are an ideal way to stay in touch with your customers on a regular basis. They are pre-written email messages, which are sent back to customers when they write in to a particular email ID. They moment they shoot an email, they will get an automated response that there query will be answered soon. Therefore, instead of sending your customers the one-off offers once or twice a quarter, you can now be consistently connected with customers via auto responders. Sequential auto comprise of a series of pre-written messages which are programmed to send on a weekly or monthly basis. You can either draft out these messages yourself and or there are also specialized software available for this purpose. Why auto responders are critical? For contacting customers: A contacting customer only in the time of need is something you can’t afford in the present scenario. It is almost like contacting your friend only when you need help from him. True customer brand relationship rests on regular communication and auto responders are the best way to accomplish this. Customers are meant to be treated with royalty. In fact, customers are more likely to visit your ecommerce store for new products and discounts if you have been keeping in touch with them regularly. Giving sales information: Customers tend to do a lot of research while doing online shopping. Ideally a customer goes through the detailed information page at least 10 to12 times before making a purchase decision. You can leverage the power of auto responders to regularly send out crucial sales information about a product or service on your ecommerce store. Hence they provide a platform for you to influence your customer’s mind by giving them additional sales information and get them in favour of buying something. Retaining existing customers: Existing customers are best retained through auto responders. Right from keeping them informed of special deals and offers to updating them about the latest happenings on your ecommerce store, you can do all this through these responders and expect existing customers to visit and buy more from your ecommerce site. Influencing the mindset: Apart from connecting with your customers, auto responders can also be used to influence their purchasing decision. Keeping in touch regularly and informing them about the latest discounts and schemes, provide the customer an extra stimuli to purchase a product. Their buying decision can be further reinforced by offering special discounts and freebies along with the sale. Paid and free auto responder services
|
|
|
Home >
How to be connected to your customers on eBay 24x7 |