Ever wondered why some
websites seem to get customers day in and day out while others scramble
to ensure just a trickle? If your GUI is making customers frustrated,
exhausted and downright angry – then it’s a sure sign it’s the culprit
for dipping sales! Here are 4 top factors to ensure superior GUI on your online store: - Logical considerations: Your
information architect team is meant to identify the type of information
that needs to get communicated on your site. Depending on this the
logical framework and structure of the site is developed. This is in
essence the foundation of your site and need
- The aesthetic design: Once
the logical framework has been established its time for your graphic
designing team to enhance the visual aspect. Through compelling visual
imagery, interactive content and aesthetic elements, brand guidelines
and messaging are also infused into the design aspect. This is a fine
blend of great usability combined with portraying brand identity.
- User centric design: At
the end of the day it’s the customer who will use your online store.
Hence it only makes sense to test it comprehensively for any stumbling
blocks to usability, navigation and associated issues. Any hindrance to
accessibility needs to be quickly corrected. Bugs and potential
glitches need to be monitored on a continual basis to ensure high
quality user experience online. Even online behavioral patterns need to
be assessed. Aspects like placement of the most important items on the
top right hand corner, ensuring clean uncluttered design are all part
of this process.
- Door to door sales mentality: While
modern technology is good, it is also sensible to infuse a bit of old
fashioned approach to sales. The regular door to door selling mechanism
can help in improving user interaction online. By leveraging seasoned
sales personnel who have employed traditional selling tactics, your
online store can enhance sales better. Aspects such as consumer
psychology and color theory etc. all are useful in improving sales
statistics on your e-commerce portal.
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